Mastercard has worked with Eastern Bank PLC to launch its first biometric metal credit card. This is a big step forward for payment technology in Bangladesh. This new card is part of the ultra-premium World Elite Mastercard portfolio. It blends cutting-edge biometric authentication with a metal design to give both better security and a better user experience.
IDEX Biometrics, Kona I, and Infineon Technologies all worked together to create the service. This shows their shared commitment to making payment experiences in the nation safe, easy, and ready for the future.
With the new card, Mastercard cardholders will be able to easily verify their in-store transactions with only their fingerprint, so they won’t need to use PINs or signatures. Using cutting-edge biometric technology, it will make sure that only the authorised user can complete the transaction. This will protect sensitive financial data and create a new standard for safe, high-end payment experiences.
Transactions will be verified by the user’s fingerprint, which adds a strong layer of security against fraud. Cardholder data will be safely kept directly on the card. One of the best things about the new card is how easy it is to sign up for. Cardholders may easily register their fingerprints from home using a kit that the bank sends them.
The card will also include Mastercard Identity Theft Protection, a strong feature that constantly checks the web for indicators of identity theft. This gives cardholders proactive and complete protection.
Ali Reza Iftekhar, Managing Director & CEO, Eastern Bank PLC, said, “Eastern Bank PLC is pioneering the payment landscape in Bangladesh, confirming its leadership and innovation positioning. This IDEX Biometrics solution will provide a first-class payment experience and a new payment standard, powering secure contactless transactions in the country.”
Syed Mohammad Kamal, Country Manager, Bangladesh, Mastercard, said, “Mastercard is delighted to collaborate with Eastern Bank PLC to launch its first biometric metal card in Bangladesh. This ground-breaking innovation reaffirms Mastercard’s leadership in redefining the future of payments-where cutting-edge security meets seamless convenience. By embedding fingerprint authentication into a sleek metal card, Mastercard has set a new benchmark for premium card holders who demand both sophistication and safety. Beyond its advanced technology, the World Elite Mastercard credit card will unlock a host of exclusive privileges, delivering an elevated experience that reflects the evolving expectations of today’s discerning consumers.”
Anders Storbraten, CEO, IDEX Biometrics, said, “We are excited that the IDEX Biometrics technology is part of this major milestone for the industry. This is a big win for customers, who can benefit from secure, seamless and highly innovative payment solutions. The biometric metal card from EBL brings it all together.”
Tolgahan Yildiz, Head of Trusted Mobile Connectivity and Transactions Product Line, Infineon Technologies, said, “With our ongoing commitment to the smart card market and investment in innovation, we’re proud to enable the launch of this biometric metal card solution.”
This special World Elite Mastercard credit card will also provide you access to a lot of great benefits via Mastercard’s Priceless Specials program, like:
* A free night at a luxury hotel * A free gourmet supper at some of the best restaurants in the Asia Pacific region * A SG$100 voucher and exclusive rooftop dinner at CÉ LA VI, Marina Bay Sands, Singapore
* Access to more than 46 premium golf clubs, including TPC® courses run by the PGA TOUR
The new card will also provide cardholders further benefits, such as:
* Flexiroam lets you wander data across the globe.
* Hertz gives you a discount on auto rentals.
* Uniworld river cruises give you $1,000 off.
* Hotel loyalty programs like GHADISCOVERY, HoteLux, Wyndham Rewards, and I Prefer let you join elite clubs quickly.
Cardholders will also be able to use Mastercard’s famous Priceless platform to enjoy unique and carefully chosen experiences. They will also be able to use Mastercard’s Lounge Key program to have free admission to more than 1,300 airport lounges around the globe and certain domestic lounges. This will make sure they are comfortable and have everything they need no matter where they go.
Cardholders will get access to a 24/7 concierge service that will make their trip even better. This service will make sure that they can get help and access the best experiences across the world without any problems. This includes last-minute bookings and personalised travel advice.